as I sat watching The Dark Knight this past weekend my mind was fixated on 2 things. The first being the sheer brilliant performance of Heath Ledger's terrifying Joker (more on that later), & the second being the equally terrifying screech of a newborn baby on & off through the entire movie. (one day that little baby will ask someone, "do you wanna know how I got these scars?")
For those of you who know me, my happier half & I are industrial strength magnets for these types of movie going experiences. Sure, when you go to the movies as much as we do, sooner or later you'll have a bad experience or 2. However, I'm not saying this was a bad experience. This movie is a modern day masterpiece with more than a few Oscar worthy performances, & I definitely had on my concentration socks that morning (we saw the 9:30am), nothing was going to ruin this for me. So, that said, we've come up with yet another brilliant business idea.
First things first, can anyone out there tell me what is one of the largest groups of people who don't attend movies? (I bet my brother is raising his hand!)
It's a tie,........
old people & adults with small children.
O.K., whose still with me? There is just about nothing anyone can do to spike the attendance of our great elders into the local cinema. Let's face that fact. Now, I'm sure adults with small children would love to go out to the movies more, right? Here is where the business idea comes in. Ready?
2-3 hour daycare at movie theaters.
Yes!, think about this. Think about this long & hard, while you do, I'm back to my story. One of the guardians of the newborn baby actually did take the kid out, but it was into the hallway leading up to the seats, which was actually closer to where we were sitting. There is no way either one of those parents got to fully enjoy the movie as a whole. (neither did some other people in attendance)
With this idea, EVERYONE benefits. Parents get to go out to more movies, alone & with less stress of something going wrong with a babysitter. The kids are right there in the same location as the parents. Theaters can provide parents with a silent buzzer in case of emergency. Movie theaters, studios, etc., etc., enjoy more revenue, & jobs are created. 17, 18, & 19 year olds with nothing to do on a Friday or Saturday can now work at the movie theater for 5 hours watching kids. And last but not least EVERYONE else in the theater can enjoy the movie without listening to crying babies. Movie theater management can hire trusted young adults with a background check & references. Aren't most of the theaters we actually sit it sound proof? Clear out the seats, throw in some climby-swing set things, a sandbox, & some snacks, & prest-o-change-o, you've got a new multi-million$$ a year business. Thank you, thank you.
There's not much else I can say about the film itself. It was nearly flawless. It's more than a heart-wrenching shame that one of the top actors of this generation had to bow-out so soon. I'll leave the criticism up to the critics, but see this film, it's amazing.
Sunday, July 20, 2008
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2 comments:
1) David and I saw the movie last night. We loved it! On the car ride home David was like "Ya know, I bet Angela and Jesse saw that movie and loved it. If I have time tomorrow at work, I'm going to email him about it."
2) Once, for a class, I had to come up with a business and I came up with "Drop & Shop" which was basically your idea but at a mall. So obviously I think your idea is genius. :)
Seriously, this can be done. Low overhead as well.
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